WHAT IS LEADERSHIP BRAND?
Leaders demonstrate a brand when they think & act in ways congruent with the desired product or organization brand.
Leadership Brand exists when leaders at all levels of an organization demonstrate a consistent reputation for reflecting in their leadership style, both attributes and results that customers and investors want to see in their organization.
Those outside the organizations become key monitors of the quality of leadership inside the organization. While
• Building LEADERS is important.
• Building LEADERSHIP is even more important as it helps to create the next generation of leaders who can deliver results.
• Building LEADERHSIP BRAND is most important as it ensures the delivery of the right results.
Good leaders build a leadership brand for their organization and role model the brand by their personal over time is reciprocated by a corresponding reflection in leadership brand. Leadership Brand is not tied to any one individual, no matter how charismatic or talented – it is embedded throughout the organization.
As leaders at all levels of the organization learn how to master both the core skills of leadership and the essence of leadership brand, they will increase value of their organizations. By focusing on leadership, not just leaders and by evaluating everything from a customer / investor perspective, organizations create the institutional systems and processes that will sustain them year after year.
SO WHAT IS YOUR LEADERSHIP BRAND……………?
Learn the 6 Specific steps on how to build Leadership Brand for your organization & becoming a branded leader. Each of these steps is based on a simple principle. Leader who understand these principles and turn them into practices will establish a Leadership Brand. The Congress will provide a wealth of tools to help you differentiate your organization’s leaders from other, craft a unified identity among them and articulate a unique statement of your leadership brand. Additional tools show you how to asses and measure your leadership brand, where to asses and measure your leadership, where to invest in the brand, which practices instill the brand, how to communicate the brand to your many stakeholders and how to preserve the leadership brand.
LIST OF TOPICS:
• BRANDING LEADERSHIP
• THE CASE FOR BUILDING A LEADERSHIP BRAND
• CREATING A LEADERSHIP BRAND STATEMENT
• ASSESSING LEADERS AGAINST THE BRAND
• INVESTING IN LEADERSHIP BRAND
• MEASURNG RETURN ON LEADERHSHIP BRAND
• BUILDING AWARNESS FOR LEADERSHIP BRAND
• PRESERVING LEADERSHIP BRAND
• IMPLICATIONS FOR PERSONAL BRAND