“Developing Customer – Focused Leaders to drive Performance & build lasting Value”
Leaders demonstrate a brand when they think & act in ways congruent with the desired product or organization brand.
Leadership Brand exists when leaders at all levels of an organization demonstrate a consistent reputation for reflecting in their leadership style, both attributes and results that customers and investors want to see in their organization.
Those outside the organizations become key monitors of the quality of leadership inside the organization. While
Good leaders build a leadership brand for their organization and role model the brand by their personal over time is reciprocated by a corresponding reflection in leadership brand. Leadership Brand is not tied to any one individual, no matter how charismatic or talented – it is embedded throughout the organization.
As leaders at all levels of the organization learn how to master both the core skills of leadership and the essence of leadership brand, they will increase value of their organizations. By focusing on leadership, not just leaders and by evaluating everything from a customer / investor perspective, organizations create the institutional systems and processes that will sustain them year after year.
Learn the 6 Specific steps on how to build Leadership Brand for your organization & becoming a branded leader. Each of these steps is based on a simple principle. Leader who understand these principles and turn them into practices will establish a Leadership Brand. The Congress will provide a wealth of tools to help you differentiate your organization’s leaders from other, craft a unified identity among them and articulate a unique statement of your leadership brand. Additional tools show you how to asses and measure your leadership brand, where to asses and measure your leadership, where to invest in the brand, which practices instill the brand, how to communicate the brand to your many stakeholders and how to preserve the leadership brand.